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7D Surgical’s Spinal Surgery Image Guidance System Gets U.S. Distribution

By PR Newswire | April 20, 2017

Innovative platform introduces machine-vision image guided surgery (MvIGS).

7D Surgical, developer of surgical navigation technologies, has announced that it has entered into exclusive sales representative agreements with two premier American medical device distributors covering key strategic geographies in the United States. Surgical One Inc. will represent 7D Surgical in several states from the midwest to the Gulf Coast, while DB Surgical will cover the southeast U.S., including the important medical device markets in Florida.
 
"Proven distribution partners, such as Surgical One and DB Surgical, will complement our direct sales force in the commercialization of the MvIGS technology for the execution of our rapid growth strategy," said Beau Standish, chief executive officer of 7D Surgical. "Both companies have the infrastructure, footprint and existing relationships that are required to effectively promote the benefits of 7D Surgical's fast, cost effective and radiation-free image guided spine surgery to a large and underserved market."
 
The 7D Surgical System is the first and only Machine-Vision Image Guided Surgery (MvIGS) platform. For the first-time spine surgery patients can be quickly, easily and automatically registered using only visible light and 7D Surgical's Flash Registration technology. Unlike time-consuming conventional image guided surgery (IGS) systems that depend on intraoperative radiation, this new MvIGS platform can achieve an incredibly fast surgical workflow for spine procedures. 7D Surgical anticipates adding additional qualified distribution partners in coming months.
 
"When Surgical One learned about the new MvIGS system, we recognized immediately that the 7D Surgical technology had erased the traditional barriers to spinal image guidance adoption and the low utilization of existing alternatives," said Al Ludvigsen, president of Surgical One Inc. "We are thrilled to exclusively represent this fast, radiation-free solution for spinal image guidance to the clinicians and patients we support."
 
"While spinal image guidance had been shown in studies to reduce surgical complications, we have yet to see widespread adoption of existing technologies among spinal surgeons," said Debbie Burg, president of DB Surgical. "We see the introduction of the 7D Surgical System MvIGS technology as a game-changer with the potential to finally expand the use of IGS in spine surgery."
 

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