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Exactech Names VP of U.S. Sales

Exactech Inc., a developer and producer of bone and joint restoration products for hip, knee, shoulder, spine and biologic materials, has appointed Bill Shopoff as vice president of U.S. sales for large joints.

A 30-year veteran of the orthopaedic industry, Shopoff has provided global sales and business leadership for Smith & Nephew plc since 1984, most recently serving as president of its Trauma and Extremities franchise.

Shopoff replaces Bob Purcell, who retired after more than 40 years in orthopaedics and healthcare capital equipment sales. During Purcell’s six years as Exactech’s vice president of U.S. Sales, he strengthened the domestic sales team and led the organization to a compound annual growth rate of 10 percent.

“Bill Shopoff’s extensive experience in orthopaedic sales management is complemented by strong business leadership. These skills make him uniquely suited to build on the strong foundation that Bob Purcell has established within our domestic sales organization,” Exactech President David Petty said. “We have great appreciation for Bob Purcell’s contributions and plan to continue to leverage his expertise in strategic accounts contracting by engaging him as a consultant.”

Based in Gainesville, Fla., Exactech develops and markets orthopaedic implant devices, related surgical instruments and biologic materials and services to hospitals and physicians. Exactech’s orthopaedic products are used in the restoration of bones and joints that have deteriorated as a result of injury or diseases such as arthritis, and they are marketed in the United States, as well as more than 30 markets in Europe, Latin America, Asia and the Pacific.

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