In this newly created position, Rhoda will establish and lead a small, focused office in eastern Pennsylvania that will provide additional product development and process improvement resources and bring even more focus to surgeon and patient needs. This office will also serve as a local training and education site for surgeons and distributors in the eastern United States. Rhoda will report directly to SeaSpine President/CEO Keith Valentine.
“I am excited to welcome Bill to our leadership team and look forward to his contributions to drive faster innovation at SeaSpine,” said Valentine. “I am confident that he will be instrumental in adding energy and responsiveness to our engineering effort and keeping us laser-focused on the needs of the surgeon and our sales team.”
Rhoda has more than 20 years of experience in the spinal implant market. He started his career in orthopedics with Synthes Spine and later became a founding member of Globus Medical, where he served as the vice president of product development. While at Globus, he conceived and implemented a rapid product development process that dramatically shortened the time from concept to market introduction of new products.
“SeaSpine is a dynamic organization that has dramatically improved its product development process through both quality and output during the past year,” said Rhoda. “I am excited to join the team and leverage my experience to further reduce the time to market as we continue to drive innovation and put SeaSpine firmly on the map of innovators in the spine market.”
SeaSpine designs, develops, and commercializes surgical solutions for treating spinal disorders. Its portfolio of orthobiologics and spinal hardware solutions is designed to meet the varying combinations of products that neurosurgeons and orthopedic spine surgeons need to perform fusion procedures on the lumbar, thoracic and cervical spine. SeaSpine’s orthobiologics products consist of a broad range of advanced and traditional bone graft substitutes that are designed to improve bone fusion rates following a wide range of orthopedic surgeries, including spine, hip, and extremities procedures. SeaSpine’s spinal hardware portfolio consists of an extensive line of products to facilitate spinal fusion in minimally invasive surgery (MIS), complex spine, deformity and degenerative procedures. Expertise in both orthobiologic sciences and spinal fusion hardware product development helps SeaSpine to offer its surgeon customers a complete solution to meet their fusion requirements. Based in Carlsbad, Calif., SeaSpine currently markets its products in the United States and in more than 30 countries worldwide.