On Tuesday, November 19, the developer teams will present the best international healthcare app solutions at the pitch of the eighth MEDICA App Competition (MAC), taking place in Hall 13. The prizes will be awarded on the same day. Companies can apply until September 18. The competition aims to drive the development of innovations for the daily use of patients, doctors and hospitals. The MEDICA App Competition jury rates entries according to the following criteria: Degree of innovation, commercial potential, technological feasibility, marketing approach, time required until launch, and required investments.
The most important MAC award for all finalists is the global awareness that MEDICA provides with its international professional visitors from around 170 countries. In addition, this year’s first place winner will be honored with €2,000, the second place will be awarded €1,000 and the third place will receive €500. For information on the competition and registration: http://www.medica-tradefair.com/mac2.
A Creative Idea Becomes Practical Reality
Last year’s winner, FibriCheck is a good example of potential topics. The Belgian winning app has already been approved by the FDA. The app recognizes various cardiac arrhythmias with a smartphone camera and creates a report for both doctors and patients. Contestants are not required to comply with the Medical Device Directive or have FDA Approval to enter the MAC.
FibriCheck was among the first start-ups funded by the Digital Health Accelerator program, initiated by Roche. The company is one of the partners of this year’s MEDICA App Competition, as are Bayer G4A. In 2013, Bayer G4A launched their first accelerator program for digital health initiatives. Since then, their requirements for start-ups have become stricter, with longer-term co-operations and financing opportunities offered in return. The start-ups receive a lump sum payment of the initial start-up funding. Once they reach certain milestones, the young companies can claim further payments. Since its launch, Bayer G4A has funded more than 149 teams of founders with its start-up program, resulting in 29 concrete co-operations.
The back training app, Kaia is a good example of how the apps presented at MAC not only stand for creative ideas in theory, but are also convincing in daily practice. Kaia came third in the 2017 MAC. Today, the German health insurance company Barmer offers their customers a free, one-year trial. Users can then decide whether they want to continue using the app for a multidisciplinary back pain therapy that complies with the guidelines and is subject to a fee.
The Innovation World Cup Has the Devices You Need
The Innovation World Cup finals (http://www.innovationworldcup) in the Healthcare category will also take place during MEDICA 2019 (November 18 at 1:00 pm), as part of the MEDICA Disrupt program. Here, the best medical IoT solutions will be presented (IoT = Internet of Things). Applications for this competition can also be submitted until September 18—ten finalists from several hundred applicants will have the opportunity to present themselves in the final. StethoMe was the much acclaimed winner of 2018. It is a cordless stethoscope that even amateurs can use to examine the lungs and hearts of their children. The start-up aims to enable parents to quickly check the condition of their children's airways at any location and at any time and to exchange data with medical experts.
The Meeting Point in The MEDICA Start-Up Park
For visitors interested in start-ups and their concepts for improved and simplified healthcare, the MEDICA Start-Up Park (http://www.medica-tradefair.com/msup2) in Hall 13 is a must. More than thirty start-ups have already registered. Six of them benefit from the support of the Merck Group's global Accelerator Program. The strongly research-driven science and technology company based in Darmstadt, Germany supports start-ups with the aim of entering into a partnership with them. In addition to financing, it offers access to facilities and premises in the Merck Innovation Center and the opportunity to become part of a network of more than 50,000 experts and alumni in 67 countries.
The Accelerator programs of Merck and Bayer G4A are representative of a whole series of such funding initiatives. A new highlight for start-ups will be the Reverse Pitch at MEDICA 2019. It will follow the final round of the MEDICA App Competition on November 19, starting at 3:00 pm on the stage of the MEDICA Connected Healthcare Forum. Companies will present their accelerator programs to win the favor of start-ups. First the start-ups introduce themselves, then the accelerators—and finally use the get-together to decide whether they are a perfect fit.
The boom in healthcare apps is also reflected in the daily MEDICA Disrupt pitches at the MEDICA Connected Healthcare Forum (http://www.medica-tradefair.com/mchf2). Here, over one hundred selected start-ups will present their products and solutions.
For further information on visiting or exhibiting at MEDICA 2019, contact Messe Düsseldorf North America, Telephone: (312) 781-5180; E-mail: firstname.lastname@example.org; Visit http://www.medica-tradefair.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
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