Tricia Rodewald

One of the most valuable assets a company can obtain is a good reputation. But, as American industrialist and automotive pioneer Henry Ford said, “You can’t build a reputation on what you are going to do.”

Companies that want to cultivate a reputation for being innovative, customer-focused, responsible, trustworthy and dedicated to improving lives actively must engage in good corporate citizenship.

Many leading medical device companies have established their dedication to being a good corporate citizen through a variety of economic, educational, ethical and philanthropic activities.

The following examples are designed to help activate—or expand—your medical device company’s corporate stewardship and secure your good reputation in 2013 and beyond.