Why is This Important?

There is a silver lining for the orthopedic industry. The rate of acquisition activity in the medical device business continues to grow, which is an indicator of a dynamic industry seeking improved financial and product performance. In addition, there is evidence that hospitals, physicians and payers are beginning to reward medtech companies that provide innovative new solutions that truly improve patient outcomes, reduce financial cost, or the holy grail—deliver the former and the latter together, with the data to prove it. Metrics will become a key success factor for our industry.