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The company also celebrated product launch with official partnership with Iceland’s World Cup football team.
June 11, 2018
By: Businesswire
Össur, a developer of advanced non-invasive orthopedics, has introduced the new Össur Formfit Pro line of 3D compressive knit solutions, designed for people who may be suffering from different musculoskeletal conditions or ailments, yet remain passionate about staying active. “Whether they are runners, triathletes, CrossFit devotees or competitive footballers, athletes of all abilities enjoy taking control of their exercise and well-being and rely on support compression options whenever they experience an injury,” said Jón Sigurdsson, Össur president & CEO. “We designed our Össur Formfit Pro knitted support solutions specifically for people who love physical activity and continually strive to achieve their personal best.” Össur, the company which is world renowned for helping improve people’s mobility through innovative technologies in the fields of Prosthetic, Osteoarthritis, and Injury Solutions, has drawn from decades of nurturing an innovative mindset and continuously pushing boundaries to create the best products and services for this new product line. Össur’s Formfit Pro range includes: Formfit Pro Knee for compression and patella support; Formfit Pro Knee OA, providing pain relief support for early-stage osteoarthritis; Formfit Pro Wrist and Formfit Pro Ankle, which provide compression support to their respective joints; Formfit Pro Elbow, which provides pain relief support for tennis elbow; and Formfit Pro Back, which provides important motion restriction support. Every item in the new Össur Formfit Pro line is breathable, supportive and provides professional-grade compression. The precision-engineered 3D knit, an advanced technology also featured in state-of-the-art sportswear and footwear, helps create supports that are comfortable, lightweight and formfitting. Össur Formfit Pro products will be commercially available in major global markets in the coming months. Official Partnership With Iceland’s World Cup Football Team To celebrate the launch of the new Össur Formfit Pro range, Össur is partnering with the National Football Association of Iceland. For the first time in its history, Iceland will participate in the 2018 FIFA World Cup. With just 350,000 inhabitants, Iceland is the smallest nation ever to qualify for this prestigious competition, which begins in June. “Our alliance with the National Football Association of Iceland is an especially meaningful way to celebrate the achievements of both our National Football Team and the launch of the Össur Formfit Pro range,” Sigurdsson said. “2018 is going to be a big year, and we look forward to cheering Iceland on in their historic World Cup journey.”
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