Zimmer Biomet, Surgical Planning Associates to Market THR Mixed Reality System

Zimmer Biomet Holdings Inc. has entered into an exclusive, multi-year co-marketing agreement with Surgical Planning Associates Inc. to commercialize HipInsight, the first U.S. Food and Drug Administration-cleared mixed reality navigation system for total hip replacement.

HipInsight is customized for Zimmer Biomet’s hip implant portfolio and allows surgeons to use Microsoft HoloLens 2 glasses to visualize a hologram of the patient’s pelvic anatomy projected on the pelvis during surgery to support implant placement and alignment. HipInsight, the latest addition to the OptiVu Mixed Reality portfolio of applications, further expands the capabilities of the ZBEdge suite of integrated smart, digital and robotic technologies designed to deliver transformative data-powered insights with the goal of optimizing patient outcomes.
 
“The addition of HipInsight to our mixed reality portfolio advances our commitment to transform the surgical experience with the latest technologies to help surgeons improve accuracy, strive for better outcomes and optimize efficiency during total hip arthroplasty,” said Nitin Goyal, M.D., chief Science, Technology and Innovation officer at Zimmer Biomet. “This collaboration enables us to offer surgeons a sophisticated and proven mixed reality-based visualization tool customized for exclusive use with our hip implant portfolio.”  
 
The HipInsight System provides a detailed computed tomography (CT)-based, 3D surgical plan that includes information important for accurate and efficient implant positioning, including planned component size, pelvic tilt, leg length and offset change. During the surgery, the HipInsight system uses mixed-reality glasses and the position of a smart registration tool to overlay holograms in real time on the patient anatomy so that the surgeon can proceed with the surgical plan in direct view.
 
“We’re proud to partner with Zimmer Biomet to co-market HipInsight for their portfolio of hip implant systems,” said Stephen B. Murphy, M.D., founder of Surgical Planning Associates. “Unlike traditional intraoperative surgical navigation systems that provide information on flat screens outside the surgeon’s view, HipInsight leverages Microsoft HoloLens 2 mixed reality glasses in a truly innovative fashion to display images and information within the surgeons’ field of view to support accurate implant positioning. This collaboration is the next step in our journey to make mixed-reality-based surgical guidance the standard of care in orthopedics.” 
 
OptiVu Mixed Reality merges real and virtual worlds to provide innovative solutions enabling surgeons and care teams to educate, collaborate, and visualize in ways they never have before to create richer understandings. The platform leverages the Microsoft HoloLens 2 to deliver a suite of proprietary software applications using holographic visualizations to support patient education, streamline surgical planning and workflow, and deliver on demand and real-time remote support. 
 
Zimmer Biomet’s portfolio is designed to maximize mobility and improve health through a suite of integrated digital and robotic technologies that leverage data, data analytics and artificial intelligence.  
 
Surgical Planning Associates is an ISO 13485:2016 certified medical technology company that develops cost-effective preoperative planning and navigation solutions for use in joint arthroplasty.  A pioneer in the fields of surgical planning and computer-assisted joint reconstruction, SPA is privately held and based in Boston.