George Herrera Appointed Executive VP of Donor Services at MTF Biologics

MTF Biologics has a new leader in its Donor Services division.

George Herrera has been appointed executive vice president, Donor Services, succeeding Martha Anderson, who retired after working more than 30 years for the organization. “George is perfectly suited to serve as MTF Biologics’ next EVP of Donor Services,” said Anderson. “He will seamlessly take on the roles and responsibilities that are so critical to our ability to serve our recovery partners, donors and their families and, ultimately, the thousands of tissue recipients who depend on our tissue to restore their health.”

Herrera joined MTF Biologics in 1997 as a regional director of Donor Services and most recently served as vice president, Donor Services. During his tenure with MTF Biologics, he has advanced the organization’s donor programs and expanded its birth tissue capabilities. He has also been responsible for providing oversight to MTF Tissue Services in upstate New York as well as many other critical services related to donor screening. Prior to MTF Biologics, Herrera was the director of Development at Louisiana Organ Procurement Agency, where he was in charge of donor development and tissue sales and marketing. He also was director of Development and Public Relations at the National Kidney Foundation of Louisiana.

In his new role, Herrera oversees all public awareness initiatives related to tissue donation and provide strategic leadership and management to multiple MTF Biologics Divisions: Donor Services, International Institute for the Advancement of Medicine (IIAM) and Statline. The Donor Services Division works to increase tissue donation and provides services to honor donor families and the gift of donation. IIAM advances scientific research and honors every donor’s legacy by providing non-transplantable organs and tissue to the medical research community. Statline is an electronic medical record systems for organizations involved in the organ, tissue and eye donation and transplantation fields.

Herrera serves on the Board of Directors of DonateLife America and served two terms on the American Association of Tissue Banks (AATB) Board of Governors. He is a frequent presenter at Association of Organ Procurement Organization (AOPO) meetings and is well recognized for his broad knowledge of the field of tissue and organ donation and transplantation.

Herrera earned a bachelor of science degree in marketing and management from Tulane University and his MBA from the University of New Orleans.