Conformis Inc. Introduces New Image-to-Implant Platinum Services Program

Conformis Inc., an orthopedic medical device company that features personalized knee and hip replacement products, has announced a business update to introduce the company’s new Image-to-Implant Platinum Services Program, a premier service offering for the U.S. market.
 
New to orthopedics, this program addresses the rapidly evolving demands of the healthcare marketplace where generic products are being commoditized, but patients are increasingly willing to pay a premium for personalized treatment options. This service offering is expected to be fully rolled out to the company’s existing customer base by September 1, 2022. As of today’s announcement, new customers will only be able to provide our fully personalized knee system through participation in our Image-to-Implant Platinum Services Program.
 
“Conformis is positioned well as we head into 2022. We are seeing traction with our new Imprint knee system and we are excited about the introduction of the Platinum Services Program, which is a first in orthopedics and builds on our rich history of pioneering and developing patient-specific solutions,” said Mark Augusti, president and CEO. “This new program will enable surgeons and patients to select their preferred therapy together; whether it be Imprint, which is our new standardized knee implant system, or Identity, which is our premium fully-personalized total knee system that now offers patients a five-year limited warranty, underscoring our commitment to design excellence, manufacturing quality, and patient satisfaction.”
 
Both Medicare and commercial payors permit patients to pay out of pocket for non-covered, deluxe services. Through the Platinum Services Program, Conformis is bringing this approach to orthopedics by enabling participating medical facilities to establish and offer patients an out-of-pocket upgrade to obtain the company’s fully personalized Identity knee system. Combined with its standardized Imprint knee system, Conformis now addresses multiple market segments within knee arthroplasty:
 

• the Imprint knee system provides a data-informed high-quality knee implant system that provides a level of personalization through its patient-specific instruments and proprietary algorithms for pre-surgical planning, all at a price comparable to standard off-the-shelf options; and
• the Platinum Services Program, which gives patients the opportunity to upgrade to a fully personalized Identity knee system by paying an incremental deluxe services fee.

 
“Conformis’ Platinum Services Program is an exciting development in orthopedics that will meet the needs of many of my patients who increasingly want personalized treatment solutions and are willing to pay a premium for them. While I am early in the roll-out of this service, I have found discussing the upgrade with patients fairly straightforward. Their selection of a personalized solution has the potential of increasing their engagement throughout their surgical episode of care and in turn improving overall patient satisfaction,” said Dr. Edward Kelly, Twin Cities Orthopedics, Eagan, Minnesota.

Mr. Augusti concluded, “Although new to orthopedics, this concept is not new to healthcare. We believe this will create an expanded market for personalized orthopedic services and continue to enhance our value proposition to the surgeons and patients we serve.”