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Upswing Health Rounds Out Advisory Board

The two new additions will help the company fine-tune its growth strategy and foster business development.

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By: Michael Barbella

Managing Editor

VIrtual orthopedic firm Upswing Health has added two experts in self-funded employer health plans to its Advisory Board. Self-funded employer benefits specialists Brian Klepper, Ph.D., and Doug Geinzer will join their four board colleagues in advising the company on its growth strategy, channeling partner engagement, and building a deeper pipeline for business development.

“This is a pivotal moment for self-funded employer benefits. Harnessing AI alongside highly skilled physicians allows us to transform musculoskeletal care, leading to more effective treatment options for employees while driving substantial cost reductions for employers. It’s an innovative approach that addresses both quality of care and financial sustainability, which are top priorities in modern healthcare,” Upswing Health Chief Advisor Jeff Hogan remarked. “Upswing Health is honored to have both Brian and Doug join our Advisory Board and extend the deep expertise that Upswing has within the self-funded employee benefits space.”

Dr. Klepper is highly knowledgable in ways to align high-performance providers with self-funded health plans, having successfully helped organizations reduce healthcare costs while improving patient outcomes. His expertise in working with third-party administrators (TPAs), consultants, and health plan networks has consistently driven significant savings for large, self-funded groups. As an experienced entrepreneur and healthcare innovator, Dr. Klepper is can provide strategic insight and guidance, ensuring that organizations maximize value from cutting-edge healthcare solutions.

“The opportunity to engage with Upswing Health is a game-changer for self-funded employer benefits. By leveraging the power of AI and working with top-tier physicians, it’s incredibly exciting to see how we can revolutionize the way that musculoskeletal care is delivered,” Dr. Klepper said. “This means better outcomes for employees and significant cost savings for employers—two critical goals in today’s healthcare environment.”

Geinzer is a seasoned entrepreneur with a proven track record of successfully building and selling businesses in the healthcare, technology, and employment sectors. He works directly with self-funded health plans, TPAs, consultants, and high-performance networks, often achieving significant savings on healthcare spending for large self-funded groups. Geinzer is particularly adept at optimizing health plans—he connects them with providers who deliver both quality care and cost efficiency.

“I see tremendous potential in Upswing Health. By integrating AI technology with the expertise of top orthopedic specialists, this approach can significantly improve outcomes while reducing unnecessary surgeries and procedures,” Geinzer stated. “For self-funded employers, this means access to high-quality, personalized care that not only enhances the patient experience, but also drives down overall healthcare costs—an invaluable asset in today’s evolving healthcare landscape.”

Upswing Health creates significant improvement in treating musculoskeletal injuries and conditions, resulting in:

  • Lower Costs: Upswing Health reduces the use of musculoskeletal services by 38%. Employers save an average $1,100 per engaged member.
  • Better Access to Care: Employees like connecting with an Upswing Health orthopedic professional from anywhere, anytime, whenever they or their family member experiences pain. With Upswing’s artificial intelligence-based injury assessment tool, they never have to worry about potential diagnoses while waiting to see a doctor.
  • Less Time Off Work: Reducing or eliminating wait times for doctor visits and referrals, as well as diagnostic tests like MRIs, leads to quicker diagnoses and rehabilitation, resulting in fewer healthcare dollars spent and less workdays/work hours wasted on physician office and laboratory visits.

Upswing Health is a healthcare company founded by orthopedic surgeons, created to solve the waste and inefficiency of America’s multi-billion-dollar crisis in musculoskeletal (MSK) care with a radical re-invention of the delivery system for individuals and employers. The company replaces the current model, which forces patients to struggle through time-consuming, inefficient, costly care choices. Upswing Health’s digital platform exchanges that system with a proprietary symptom assessment tool that first directs patients to an athletic trainer coach and then orthopedic physicians as the virtual front-door to MSK care. This resolves more than 80% of all low and medium acuity cases. Those with more complex conditions are rapidly triaged. Patients stay in Upswing Health’s ecosystem for their entire journey—from prevention to diagnosis and recovery.

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