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ADVISE brings intraoperative, AI-driven augmented reality imaging to spinal surgery for the first time.
December 2, 2024
By: Michael Barbella
Managing Editor
Neo Medical SA’s (Neo) entire product portfolio has won EU Medical Device Regulation (MDR) approval, the company announced today.
“Full MDR certification is an important milestone in Neo’s history. From the outset, we committed to a program of long-term clinical evaluation. MDR certification acknowledges the strength and validity of our life-cycle approach to safety, using data to evaluate and guide every step we take,” Neo Co-Founder/CEO Vincent Lefauconnier said. “The new standards represent a huge step up in stringency for EU medical device certification processes. The tighter oversight has led some manufacturers to reconsider their commercialization strategy in Europe, with 70% of companies manufacturing surgical instruments withdrawing individual products from the EU market. There will be no such impact on our portfolio, and this moment represents a huge opportunity to expand and accelerate our market reach and show our full commitment to our home market.”
Neo’s product platform includes ADVISE, which shows surgeons images they cannot see, thereby changing the realms of possibilities in spinal surgery. Part of its fully integrated Universal solutions ecosystem, ADVISE brings intraoperative, artificial intelligence-driven augmented reality imaging to spinal surgery for the first time, supporting surgeons as they push the boundaries of spine treatment.
Neo’s environmentally friendly platform features zero-touch implants that decrease risk factors and cost. The company develops new proprietary modular Controlled Fixation technologies, respectful of patients’ unique spinal conditions.
A next generation of force control set-screw/set-screw driver has embedded technology to allow for a fully controlled stress-less fixation and optimal correction. An optional and powerful torque limiter adaptor is designed for a simple, controlled, reproducible alignment and pre-fixation.
Introduced in 2017, MDR aims to create a transparent and sustainable regulatory framework, modernizing the EU regulatory system to better address current market needs and reflect the improved capabilities and potential of new technologies.
The new regulation places even greater emphasis on safety, risk management, and whole-lifecycle oversight for medical devices than the former Medical Device Directive (MDD). For Class III and Class IIb implantable devices, MDD certification will be replaced by MDR on Dec. 31, 2027, and Dec. 31, 2028, for all other devices.
“MDR approval secures Neo’s ongoing European and global market access, providing a stable foundation for commercial growth and our exciting program of technological development. Ensuring that each and every one of our spine surgery products will be available to all users beyond the 2027 and 2028 deadlines, certification reaffirms our absolute commitment to patient safety and product quality,” Lefauconnier stated.
Compliance with the MDR requires manufacturers to focus on three overall components to market a medical device in the EU.
Neo Medical is combining the latest advances in biomechanics and intraoperative augmented reality to set new standards in spine fusion surgery. Uniquely designed to support treatment of any operable thoracolumbar condition in a single procedural platform, the company’s portfolio seamlessly integrates proprietary force control technologies with first-of-its kind, intraoperative, AI-driven augmented reality data capabilities to improve patient outcomes, reduce environmental impacts, and lower healthcare-associated costs.
Coupling its technologies with a “SmartService” distribution model, Neo Medical’s services optimize processes in and out of the OR, enhancing operational efficiency at every stage of the perioperative process, and contributing to a more sustainable healthcare system. With a strong European presence and leadership, the company is rapidly expanding in the United States and elsewhere around the globe. Based near Lausanne, Switzerland, Neo Medical has operating subsidiaries in the United States, Spain, France, and Germany. In addition to the lead investor Gyrus, its shareholding base includes institutional players such as Swisscom Ventures, Verve Ventures, 4FO, and Credit Suisse Entrepreneur Capital.
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