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A broader view of design and process changes and the implications of those changes is critical to both the product’s and company’s continued success.
March 19, 2024
By: Meredith P. Vanderbilt
Director of Consulting, Empirical
We are back to discuss the regulatory and legal importance of having and using controlled processes for company activities. The processes provide both consistency and objectivity but they also prevent the regulatory repercussions that can impede the most commercially successful company from advancing to the next level of growth and success. Design and process changes are part of life when a company manufactures a product. If Apple had waited for the iPhone design to be perfect, we would never have seen an iPhone hit the market at all. If Apple had not undertaken iPhone design changes, the company would have died on the vine (or tree). It is, however, important that changes be made throughout a process that consistently ensures the changes do not negatively impact the final product’s quality. The focus is abundant on new product development and commercialization in all industries. An example of this in the consumer world is with new cars; we are inundated with commercials about new cars and features but not with seemingly minor design updates. If Cadillac develops a new manufacturing process or component design for window clips that reduces the frequency at which they break free from the regulator, there will be little to no glory or marketing. As someone who made this specific repair on a 2005 Cadillac DeVille six times during the vehicle’s life, I would have appreciated any design changes that could have prevented these failures. Initial commercialization of a medical device is just one step in the product lifecycle; there will be feedback from users, innovative technologies, and new ideas that lead to design or process changes for any product. These design and process changes must be made using controlled, sacred processes that reduce the chances that low quality or dangerous products will be delivered to the market.
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