Alphatec Increases Presence in Japan with Launch of New Product

Alphatec Holdings, Inc. is launching its Illico SE Posterior Fixation Percutaneous Screw System in Japan. The company will launch the system through its wholly owned subsidiary, Alphatec Pacific and respective distributors.

The system provides three minimally invasive surgical options for rod delivery, in-situ screw extender attachments, and innovative instrumentation for rod reduction and decompression/distraction.

“The launch of the Illico SE system, which has seen rapid adoption worldwide, will allow us to continue our aggressive growth in Japan as we drive to our goal of being in the top three from a revenue perspective in that market,” said Dirk Kuyper, president and CEO of Alphatec. “Japan is the second-largest spine market globally, and Alphatec Pacific is well-positioned with a direct sales organization and strong product line.”

It is estimated that close to 50 percent of Japan’s population will be over age 50 by 2020, therefore increasing the need for better spinal implant and instrumentation technology. The Japanese spine market is estimated to be over $400 million.

“We have been particularly pleased with our ability to grow our market and consistently launch new technologies,” Kuyper said. “We estimate our current market share at over 5 percent and to be number four in the market.”

Alphatec Holdings is based in Carlsbad, Calif.