Bonovo Launches New Division for China Objectives

Bonovo Orthopedics Inc. has formed a new division, Bonovo Recon, that is dedicated to accelerating the growth of hip and knee product development and sales initiatives. The new division kicks off operations with a full line of hip and knee products for sale in the Chinese orthopedic market.

“Bonovo has developed one of the most comprehensive total joint design and development teams in China, along with a full pipeline of products,” said Peter Slate, CEO. “The formation of Bonovo Recon provides Bonovo with a more focused platform to continue making investments in this market.”

Scottsdale, Ariz.-based Bonovo first acted on its interest in the Asian market in 2007, when it acquired Tianjin, China-based Kangknow, Inc., a maker of hip products. The following year, Bonovo entered into a partnership with Osaka, Japan-based Japan Medical Materials Corporation to develop a ceramic bi-surface knee system designed specifically for the Asian anatomy and lifestyle with improved knee flexion and durability, the first to be introduced in China.

The new division has fully-dedicated hip and knee sales teams; Bonovo is also increasing its joint reconstruction training efforts through the Bonovo Academic Alliance, its organization dedicated to training and enhancing the connection between Eastern and Western surgeons.

“The formation of Bonovo Recon solidifies Bonovo’s commitment to provide customers throughout China with a complete portfolio of hip and knee products and a team committed to training and personal service,” said Chip Bao, president of Bonovo Asia. “Through Bonovo Recon, we will continue to play a role in improving patient care in the Chinese orthopedic market.”

Bonovo’s China office is is located in Beijing.