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Life Spine Goes After the Chinese Ortho Market

Company partners with large China-based distributor.

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By: Michael Barbella

Managing Editor

Life Spine, a medical device company that developes implants to treat spinal disorders, has entered into a strategic partnership with China Pioneer Pharma Holdings Ltd.,based in Shanghai, China.

According to Life Spine, China Pioneer Pharma Holdings sells to more than 23,000 hospitals, with more than 1,000 dedicated salespeople. China Pioneer Pharma Holdings recently went public on the Hong Kong Stock Exchange.

The prospect of entering the fast growing China orthopedic implant market creates a large potential for expanded revenues, Life Spine officials noted.

“We are very excited to have the expertise of Pioneer behind us as we begin selling into the largest orthopaedic growth market in the world” said Rick Greiber, vice president of international sales and business development at Life Spine. “With a broad base of highly trained representatives and a strong management team, Pioneer is a great partner for Life Spine’s future growth in China.”

Life Spine, which is privately held, is based in Hoffman Estates, Ill. The company’s product portfolio is based on fusion and minimally invasive technology. In April, company officials said its first quarter of 2014 grew by 41 percent over the same period last year.

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