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The expansion marks the company’s accelerated commercialization of its MyoPro line of powered orthoses.
July 25, 2017
By: Businesswire
Myomo Inc., a commercial stage medical robotics company, today announced the expansion of its management team with three new full-time positions in medical affairs, sales and marketing. The expansion marks the company’s accelerated commercialization of its MyoPro line of powered orthoses after raising growth capital through its IPO in June 2017. Dr. Brandon Green, DO, BOCP, has assumed a full-time role as Myomo’s chief medical officer. In this position, Dr. Green conducts clinical presentations and training for physicians and other clinicians involved with fitting MyoPro on their patients. Additionally, he engages with private and government payers on reimbursement policies for the MyoPro product line and participates in the design and review of clinical studies of MyoPro in conjunction with the company’s Scientific Advisory Board. Dr. Green is a licensed physician, with training in general surgery and rehab medicine, and a certified prosthetist specializing in upper extremity prosthetic restoration. Lorraine Hale has joined Myomo as the national business development manager. Hale oversees the company business and enterprise development with medical clinicians, the Veterans Health Administration and orthotic and prosthetic providers. Her mission is to support the sales team in their efforts to increase the clinical adoption of MyoPro across the country. Hale brings extensive sales and management experience with medical devices and previously worked at Touch Bionics (now part of Ossur), a leader in upper limb prosthetics technology. Cliff Conneighton has assumed a full-time position as Myomo’s chief marketing officer, responsible for the company’s marketing strategy and programs. In this role, Conneighton raises awareness of MyoPro among potential patients and clinicians and develops marketing programs in support of the company’s network of Centers of Excellence. Conneighton oversees all of the company’s advertising, public relations and social media activity, in addition to product management of the MyoPro line. Conneighton brings to Myomo extensive experience in scaling businesses, having served as chief marketing officer for four technology companies, including three that were acquired by Fortune 100 or Global 200 companies. “The proceeds raised from our IPO have positioned us to grow our operations,” said Paul R. Gudonis, Chairman and CEO of Myomo. “We’re pleased to add three experienced and dynamic professionals to our management team to help us expand our reach, increase our sales and marketing efforts and bring MyoPro to more individuals in the U.S. and internationally.” Myomo plans to add field sales and clinical staff in regional locations across the U.S. as the company seeks to establish additional Centers of Excellence in other metro markets. Additionally, Myomo is preparing to launch MyoPro in Germany in partnership with Ottobock, a major provider of orthotics and prosthetics technology worldwide.
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