Orthofix Appoints New Spine Business Leader

Orthofix Medical Inc., a global medical device company focused on musculoskeletal products and therapies, appointed Kevin Kenny as president of the Orthofix Global Spine business, effective today. In this role, Kenny will serve on the company’s Executive Leadership team and be responsible for leading the global spinal implants, motion preservation, bone growth therapies, and biologics businesses.
 
“Kevin is uniquely qualified to take on this role given his prior leadership experience in the spine and medical device business,” said Jon Serbousek, Orthofix president and CEO. “I look forward to the strategic guidance and expertise he will bring to our organization. Under his leadership we will continue to deepen our commitment to transforming and accelerating our global spine business.”
 
Kenny previously served as vice president of U.S. Sales for Medtronic Spine and Biologics where he oversaw all sales functions for approximately 1,500 direct and non-direct sales personnel. During his nine-year tenure with Medtronic, Kenny held a variety of sales roles, each with increasing areas of responsibility.
 
Kenny more recently served as the COO for Cardiovascular Systems Incorporated where he drove business strategies focused on developing and commercializing new products worldwide. Earlier in his career, Kenny served as vice president of sales for Bausch and Lomb, and also held various sales leadership roles with B. Braun/McGaw, a worldwide manufacturer and distributor of medical devices.
 
“I am honored and excited to take on this leadership role with Orthofix Spine,” said Kenny. “I look forward to working with the spine team to grow our global footprint, and partner with our customers to ensure that our products and services meet their needs.”
 
Kenny serves on the board of directors for the Medical Device Manufacturers Association. He earned his B.S. in Business Administration from California State University in Sacramento, Calif.