Michael Barbella, Managing Editor04.05.24
Spineology Inc. has welcomed a new member to its C-Suite, adding Emory Rooney as executive vice president, Sales, to lead U.S. market growth and sales efforts.
Rooney has extensive spine sales experience, having worked in the spinal implant and navigation sector for nearly 20 years.
“The addition of Emory adds even further conviction about our opportunity for growth at Spineology,” Spineology CEO Brian Snider said. “I have had the opportunity to work with Emory and have seen his impact leading sales teams, building new territories, and establishing customer relationships. His experience and level of commitment bring an added degree of sophistication to our selling process. I have full confidence that he will continue to build a sales team that compels surgeons, distributors, and the market to leverage Spineology technology.”
Prior to joining Spineology, Rooney spent nearly six years with Alphatec Spine, where he served as the vice president of Sales, East. Under his leadership his territory grew 10-fold, achieving more than $100 million in annual sales. Before ATEC, Rooney worked for Stryker Corp. for 10 years, beginning with various sales representative roles at Stryker Navigation and Stryker Spine, and advancing into numerous leadership roles as a branch manager, regional sales manager, and area vice president. Rooney also serves as a board member for the International Spine Foundation, a non-profit organization that serves underprivileged spine patients in need of care.
Rooney earned a bachelor’s degree in political science from the University of Central Florida.
“The opportunity to join this team of spine experts compelled me to the Spineology organization,” Rooney stated. “After learning more about the versatility of the Optimesh technology, and the hospital access garnered by the uniqueness of the implant—one that is supported by IDE level data—it was an easy decision to jump on board.”
With Rooney’s hire, Spineology furthers its continued organizational expansion across the United States, with a core focus on its OptiMesh implant portfolio.
St. Paul, Minn.-based Spineology Inc. develops ultra-minimally invasive spine surgery solutions. Its proprietary technology, OptiMesh, enables surgeons to optimize outcomes while minimizing tissue disruption and enhancing patient recovery.
Rooney has extensive spine sales experience, having worked in the spinal implant and navigation sector for nearly 20 years.
“The addition of Emory adds even further conviction about our opportunity for growth at Spineology,” Spineology CEO Brian Snider said. “I have had the opportunity to work with Emory and have seen his impact leading sales teams, building new territories, and establishing customer relationships. His experience and level of commitment bring an added degree of sophistication to our selling process. I have full confidence that he will continue to build a sales team that compels surgeons, distributors, and the market to leverage Spineology technology.”
Prior to joining Spineology, Rooney spent nearly six years with Alphatec Spine, where he served as the vice president of Sales, East. Under his leadership his territory grew 10-fold, achieving more than $100 million in annual sales. Before ATEC, Rooney worked for Stryker Corp. for 10 years, beginning with various sales representative roles at Stryker Navigation and Stryker Spine, and advancing into numerous leadership roles as a branch manager, regional sales manager, and area vice president. Rooney also serves as a board member for the International Spine Foundation, a non-profit organization that serves underprivileged spine patients in need of care.
Rooney earned a bachelor’s degree in political science from the University of Central Florida.
“The opportunity to join this team of spine experts compelled me to the Spineology organization,” Rooney stated. “After learning more about the versatility of the Optimesh technology, and the hospital access garnered by the uniqueness of the implant—one that is supported by IDE level data—it was an easy decision to jump on board.”
With Rooney’s hire, Spineology furthers its continued organizational expansion across the United States, with a core focus on its OptiMesh implant portfolio.
St. Paul, Minn.-based Spineology Inc. develops ultra-minimally invasive spine surgery solutions. Its proprietary technology, OptiMesh, enables surgeons to optimize outcomes while minimizing tissue disruption and enhancing patient recovery.