Medical Tracking Solutions Inc., developer of iTraycer, has hired Brian Timberlake as senior vice president of sales to lead business development efforts and build relationships with existing and new clients. 

Timberlake brings 17 years of experience in software development, sales, and sales management as well as a deep understanding of enterprise software applications.  The iTraycer technology is a comprehensive inventory management system that provides real-time tracking of medical devices and biologics—visible by part, lot, and serial numbers—from manufacturer to patient.
 
Before joining MTS, Timberlake held leadership roles within the Microsoft ERP/CRM Channel. He also spent a decade with supply-chain industry leader, Manhattan Associates. Throughout his career, Timberlake has been recognized for his client-centric approach to business development and for his ability to effectively lead high-performance teams, according to his new employers.

“We are excited to add Brian to the team,” said Stephen D. Bradley, CEO of Jacksonville, Fla.-based MTS.  “He offers a powerful combination of strengths that will add value to the MTS offering.  Clients will benefit from his experience in deploying critical software and his commitment to helping clients leverage tools to enhance quality, decrease costs, and improve profitability.”   

A team of medical device industry experts developed iTraycer to meet the day-to-day challenges of medical device companies.  iTraycer provides real-time tracking of medical devices and biologics from manufacturer to patient.  The system’s multifunctional software facilitates communication and collaboration across the enterprise and enables companies to make critical, fact-based decisions with real-time information. iTraycer also helps to ensure compliance by addressing the traceability requirements of Unique Device Identification regulations.