Michael Barbella, Managing Editor09.23.23
New tech and new innovations garnered the most ODT website pageviews this past week.
Enovis and Stryker drove traffic with their respective new extremities products, with the former capturing the most pageviews for the solutions it showcased at the American Orthopaedic Foot & Ankle Society annual meeting in Louisville, Ken. The company displayed products from its recent acquisitions of Novastep and the external fixation assets of D.N.E. LLC, along with its new, organically developed Evolve34 Lapidus Instrumentation, and the new “STAR+ Experience,” Enovis’ Total Ankle System plus patient specific instrumentation (PSI).
Stryker, on the other hand, enticed cybervisitors with the launch of its PROstep MIS Lapidus, an internal fixation system to treat bunions via a minimally invasive surgical (MIS) reduction of hallux valgus deformity and subsequent fusion on the first metatarsal cuneiform joint.
Other traffic drivers included two features from the magazine's current issue—an examination of spine industry trends and technologies, and a discussion of the market forces impacting orthopedic device testing/analysis firms. Not surprisingly, Orthofix's badly-behaving executives remained a reader favorite—the company fired its CEO and two top executives on Sept. 12 for alleged harassment and inappropriate, offensive conduct.
Enovis and Stryker drove traffic with their respective new extremities products, with the former capturing the most pageviews for the solutions it showcased at the American Orthopaedic Foot & Ankle Society annual meeting in Louisville, Ken. The company displayed products from its recent acquisitions of Novastep and the external fixation assets of D.N.E. LLC, along with its new, organically developed Evolve34 Lapidus Instrumentation, and the new “STAR+ Experience,” Enovis’ Total Ankle System plus patient specific instrumentation (PSI).
Stryker, on the other hand, enticed cybervisitors with the launch of its PROstep MIS Lapidus, an internal fixation system to treat bunions via a minimally invasive surgical (MIS) reduction of hallux valgus deformity and subsequent fusion on the first metatarsal cuneiform joint.
Other traffic drivers included two features from the magazine's current issue—an examination of spine industry trends and technologies, and a discussion of the market forces impacting orthopedic device testing/analysis firms. Not surprisingly, Orthofix's badly-behaving executives remained a reader favorite—the company fired its CEO and two top executives on Sept. 12 for alleged harassment and inappropriate, offensive conduct.