Charles Sternberg, Associate Editor09.29.23
Medical device and technology company Lazurite has added Benchmark Medical—an Ohio-based distributor with more than 80 representatives covering 4 states—as a distributor for its ArthroFree Wireless Camera System. Benchmark specializes in sales to hospitals, surgeons, and ambulatory surgery centers (ASCs) with a focus on orthopedics.
The ArthroFree system is designed to help surgeons stay focused under pressure when it is most critical. With no cords to distract a surgeon’s attention, we expect that they can fully concentrate on the patient’s procedure. ArthroFree has been used in centers of excellence around the country with outstanding results.
“We are excited about joining Lazurite as their distributor in Ohio,” Benchmark Medical President Matt Elliott said. “We have a lot of veterans on our team who’ve been in the medical products business a long time. We’ve built our success around relationships.”
“We’ve already spoken to a number of orthopedic surgeons around Ohio and are scheduling evaluations. There is a lot of interest,” said Chris Apsega, Benchmark’s Vice President of Sales.
“Lazurite is pleased to have Benchmark Medical on board as a distributor of the ArthroFree system, supplementing our in-house sales team,” added Lazurite President Leah Brownlee. “Benchmark is a great fit for us. Matt, Chris and their team have longstanding relationships with surgeons across Ohio and deep connections to our initial target market of orthopedics and sports medicine.”
The ArthroFree system is designed to help surgeons stay focused under pressure when it is most critical. With no cords to distract a surgeon’s attention, we expect that they can fully concentrate on the patient’s procedure. ArthroFree has been used in centers of excellence around the country with outstanding results.
“We are excited about joining Lazurite as their distributor in Ohio,” Benchmark Medical President Matt Elliott said. “We have a lot of veterans on our team who’ve been in the medical products business a long time. We’ve built our success around relationships.”
“We’ve already spoken to a number of orthopedic surgeons around Ohio and are scheduling evaluations. There is a lot of interest,” said Chris Apsega, Benchmark’s Vice President of Sales.
“Lazurite is pleased to have Benchmark Medical on board as a distributor of the ArthroFree system, supplementing our in-house sales team,” added Lazurite President Leah Brownlee. “Benchmark is a great fit for us. Matt, Chris and their team have longstanding relationships with surgeons across Ohio and deep connections to our initial target market of orthopedics and sports medicine.”